Post by sinthiya007 on Nov 5, 2024 3:33:26 GMT
2020. The US is in crisis and massive layoffs, while Amazon is hiring and expanding. FBA sellers are suffering losses due to the inability to produce or ship their goods in the US, while Amazon reports record profits in July 2020 and spends billions of dollars on coronavirus protections for its warehouse workers.
The global pandemic has thrown many people for a loop. Today, let's talk about how online shoppers' preferences have changed (using Amazon as an example) and what products to look out for when starting/scaling your business in 2021.
Why, when hundreds of companies have collapsed, is Amazon still afloat and not even a hole in its bottom? Yes, it was rocked hard at the beginning of the year, when toilet paper sales jumped 180% from February to March, and cough and cold medicine sales jumped 800%. The marketplace was not prepared for the store-closing frenzy.
However, the platform quickly recovered, reoriented on page seo service its warehouses to the most popular goods, temporarily closing access to the FBA program for many sellers and entire categories of goods. And from March to April, the company hired 175,000 new employees, and a little later another 36,400, increasing its staff by 34%.
So what's Amazon's secret? You've probably guessed it: the ability to pivot quickly. Sellers need the same skill, so let's start with the question: How have consumer preferences changed in the wake of the global pandemic?
Market Shifts in Response to COVID-19
How the market has changed in response to the global pandemic can be seen through keywords. Search queries most accurately reflect the needs of people locked down for quarantine.
Here's what the top queries on Amazon.com look like as of the second week of March 2020:
Top searches on Amazon.com as of the second week of March 2020. Source: Statista.com
As you can see, toilet paper, sanitizers, and face masks didn't immediately make it to the top. And products like Aloe Vera gel look a little strange in this ranking.
The same trend is demonstrated by data from the GrowByData project, although they already provide a three-month snapshot: January, February and March 2020. According to their data, as the COVID virus spread in the US, people's priorities changed from cases for the new (at that time) iPhone 11 to sanitizers and an N95 mask.
The global pandemic has thrown many people for a loop. Today, let's talk about how online shoppers' preferences have changed (using Amazon as an example) and what products to look out for when starting/scaling your business in 2021.
Why, when hundreds of companies have collapsed, is Amazon still afloat and not even a hole in its bottom? Yes, it was rocked hard at the beginning of the year, when toilet paper sales jumped 180% from February to March, and cough and cold medicine sales jumped 800%. The marketplace was not prepared for the store-closing frenzy.
However, the platform quickly recovered, reoriented on page seo service its warehouses to the most popular goods, temporarily closing access to the FBA program for many sellers and entire categories of goods. And from March to April, the company hired 175,000 new employees, and a little later another 36,400, increasing its staff by 34%.
So what's Amazon's secret? You've probably guessed it: the ability to pivot quickly. Sellers need the same skill, so let's start with the question: How have consumer preferences changed in the wake of the global pandemic?
Market Shifts in Response to COVID-19
How the market has changed in response to the global pandemic can be seen through keywords. Search queries most accurately reflect the needs of people locked down for quarantine.
Here's what the top queries on Amazon.com look like as of the second week of March 2020:
Top searches on Amazon.com as of the second week of March 2020. Source: Statista.com
As you can see, toilet paper, sanitizers, and face masks didn't immediately make it to the top. And products like Aloe Vera gel look a little strange in this ranking.
The same trend is demonstrated by data from the GrowByData project, although they already provide a three-month snapshot: January, February and March 2020. According to their data, as the COVID virus spread in the US, people's priorities changed from cases for the new (at that time) iPhone 11 to sanitizers and an N95 mask.