Post by nurnobisorker14 on Oct 30, 2024 10:13:10 GMT
You have a very popular product or service, but you earn little. And all, perhaps, because you do not know how to sell on the online platform correctly. Unfortunately, there is no clear answer to the question "Why does the online store not sell on my site?" But you will now learn about the ten most important reasons for the lack of success in e-commerce. Read on to understand how to evaluate your online store, determine the cause of low sales and optimize your site for maximum income.
Contents hide
1) 1) Your website is created without a strategy
2) 2) Your product is not interesting
3) 3) You limited yourself to “paying for the site”
4) 4) The site looks unprofessional
5) 5) The offer does not meet the client's expectations
6) 6) You don't have enough targeted traffic
7) 7) Your online store is not optimized for SEO
8) 8) Bad service is a hindrance
9) 9) The pricing policy has not been worked out
10) 10) Lots of negative reviews
11) Summary
1) Your website is created without a strategy
It's a hot day and you offer the perfect cold drink. It's the perfect solution for the sweltering summer. But you're selling it on an empty street and no one knows you're there. Likewise, a poor online marketing strategy leads to no results.
Having a content strategy means bulk email campaigns posting interesting information that relates to your potential customer's problem on blogs and social media.
If you post consistently, you will get two huge benefits:
Your articles can be found on the Internet by those searching for information about products, which will increase the traffic of potential customers to your site.
By publishing interesting content, you will be perceived by your client as an expert in your field. Therefore, you will gain more trust from people. More trust means more purchases.
Think about your audience. Who are they? What do they want from your brand? What social media platforms do they use? These questions are important when formulating your marketing strategy. Otherwise, you run the risk. For example, if you sell women's cosmetics, and only men come into your store. And you're in big trouble.
2) Your product is not interesting
You don't want to get into a niche where everyone is trying to sell the same generic products. Selling dog collars won't get you anywhere. But if your product line is limited to electronic dog training collars, you'll have a better chance.
The point is that when you start trading, don't pick a common everyday product like a fitness watch or a smartphone that everyone is trying to sell online. You have to target a narrow segment first if you hope to achieve quick success.
Also, do not sell products that have well-known competitors. For example, Nike and Adidas. Selling sportswear, sneakers and other related products in which the brand dominates in these niches is out of the question. Do not overlap with your competitors in the range of goods.
3) You limited yourself to “paying for the site”
Anyone can set up a platform ready for sale for a few thousand rubles. But this cannot be considered a real business. A successful site requires constant investment. Spend money efficiently at any stage of your online trading project. Your budget should include:
marketing and software update costs;
advertising in paid media, social networks, and other formats;
testing small batches of new products and goods from other suppliers.
Even the smallest new online stores will sooner or later have to invest money in development. You can plan medium-term and long-term strategies, get specific results without spending a fortune.
Remember that "investment" does not only refer to money. This business, like any other, requires a significant investment of energy, time and labor. Otherwise, the company will cease to exist very quickly. You need to invest in yourself, in knowledge. If you grow, then your store grows.
Increase your sales with Mokka
4) The site looks unprofessional
A simplified, primitive website does not inspire confidence. And this makes online sales impossible. It is unlikely that you would ever give your credit card number to someone you think is a fraud or a fool. To make your website trustworthy, you need:
professional images;
compelling texts, interesting content about everything you write;
reviews and links to blog articles that talk about you;
convenient navigation and easy ordering process;
Optimized for mobile login.
A good website does not have a cluster, like annoying animations. The cart is easily identified in the upper corner. These are the first steps to making the store look professional and trustworthy. Your website should offer different functionalities that make it work more efficiently.
5) The offer does not meet the client’s expectations
A buyer searched for a blender online. He found the best option. But when he got to the checkout, he discovered that postage and accessories were almost a third of the cost of the product itself! So he decided to back out. This meant that the seller would not sell the blender, and the buyer would not get a fruit smoothie in the morning. If he had known the full price from the start, including expenses, he would have been easier to convince.
You need to meet customer expectations. Hidden fees are a big factor in cart abandonment. There are plenty of free or relatively cheap shipping calculator widgets out there, so be sure to include one in your store. It’s critical to make sure your customers see exactly what they’re getting, so don’t hide any unexpected costs until the last minute.
The same goes for misleading advertising. You'll undo all your hard work if you send a customer a promotion or landing page that doesn't match the ad they clicked on. Say you promised free shipping today, but the cart says it's the regular price. Never play with your customers' trust like that — it won't end well for you.
6) You don't have enough targeted traffic
To maximize sales and reduce costs, you need to know how to get your potential customers to buy from you again and again. Having targeted traffic means having people potentially interested in your products land on your site. This is what a funnel is for:
set up automatic mailings;
develop sales scripts;
increase conversion with services;
order the development of autofunnels;
Launch a system of triggers for visitor actions on the site.
Funnel is the most pumped-up keyword in digital marketing in recent years. But it is by no means a panacea for all ills. If used incorrectly, it can even cause harm. For comparison, if you want to dig the foundation of a house, an excavator will probably be much faster than a shovel. But what if you want to plant a flower in a pot? So, a funnel can both help sales and cause failures. Use the tool when it is effective. Ask the professionals for help.
Contents hide
1) 1) Your website is created without a strategy
2) 2) Your product is not interesting
3) 3) You limited yourself to “paying for the site”
4) 4) The site looks unprofessional
5) 5) The offer does not meet the client's expectations
6) 6) You don't have enough targeted traffic
7) 7) Your online store is not optimized for SEO
8) 8) Bad service is a hindrance
9) 9) The pricing policy has not been worked out
10) 10) Lots of negative reviews
11) Summary
1) Your website is created without a strategy
It's a hot day and you offer the perfect cold drink. It's the perfect solution for the sweltering summer. But you're selling it on an empty street and no one knows you're there. Likewise, a poor online marketing strategy leads to no results.
Having a content strategy means bulk email campaigns posting interesting information that relates to your potential customer's problem on blogs and social media.
If you post consistently, you will get two huge benefits:
Your articles can be found on the Internet by those searching for information about products, which will increase the traffic of potential customers to your site.
By publishing interesting content, you will be perceived by your client as an expert in your field. Therefore, you will gain more trust from people. More trust means more purchases.
Think about your audience. Who are they? What do they want from your brand? What social media platforms do they use? These questions are important when formulating your marketing strategy. Otherwise, you run the risk. For example, if you sell women's cosmetics, and only men come into your store. And you're in big trouble.
2) Your product is not interesting
You don't want to get into a niche where everyone is trying to sell the same generic products. Selling dog collars won't get you anywhere. But if your product line is limited to electronic dog training collars, you'll have a better chance.
The point is that when you start trading, don't pick a common everyday product like a fitness watch or a smartphone that everyone is trying to sell online. You have to target a narrow segment first if you hope to achieve quick success.
Also, do not sell products that have well-known competitors. For example, Nike and Adidas. Selling sportswear, sneakers and other related products in which the brand dominates in these niches is out of the question. Do not overlap with your competitors in the range of goods.
3) You limited yourself to “paying for the site”
Anyone can set up a platform ready for sale for a few thousand rubles. But this cannot be considered a real business. A successful site requires constant investment. Spend money efficiently at any stage of your online trading project. Your budget should include:
marketing and software update costs;
advertising in paid media, social networks, and other formats;
testing small batches of new products and goods from other suppliers.
Even the smallest new online stores will sooner or later have to invest money in development. You can plan medium-term and long-term strategies, get specific results without spending a fortune.
Remember that "investment" does not only refer to money. This business, like any other, requires a significant investment of energy, time and labor. Otherwise, the company will cease to exist very quickly. You need to invest in yourself, in knowledge. If you grow, then your store grows.
Increase your sales with Mokka
4) The site looks unprofessional
A simplified, primitive website does not inspire confidence. And this makes online sales impossible. It is unlikely that you would ever give your credit card number to someone you think is a fraud or a fool. To make your website trustworthy, you need:
professional images;
compelling texts, interesting content about everything you write;
reviews and links to blog articles that talk about you;
convenient navigation and easy ordering process;
Optimized for mobile login.
A good website does not have a cluster, like annoying animations. The cart is easily identified in the upper corner. These are the first steps to making the store look professional and trustworthy. Your website should offer different functionalities that make it work more efficiently.
5) The offer does not meet the client’s expectations
A buyer searched for a blender online. He found the best option. But when he got to the checkout, he discovered that postage and accessories were almost a third of the cost of the product itself! So he decided to back out. This meant that the seller would not sell the blender, and the buyer would not get a fruit smoothie in the morning. If he had known the full price from the start, including expenses, he would have been easier to convince.
You need to meet customer expectations. Hidden fees are a big factor in cart abandonment. There are plenty of free or relatively cheap shipping calculator widgets out there, so be sure to include one in your store. It’s critical to make sure your customers see exactly what they’re getting, so don’t hide any unexpected costs until the last minute.
The same goes for misleading advertising. You'll undo all your hard work if you send a customer a promotion or landing page that doesn't match the ad they clicked on. Say you promised free shipping today, but the cart says it's the regular price. Never play with your customers' trust like that — it won't end well for you.
6) You don't have enough targeted traffic
To maximize sales and reduce costs, you need to know how to get your potential customers to buy from you again and again. Having targeted traffic means having people potentially interested in your products land on your site. This is what a funnel is for:
set up automatic mailings;
develop sales scripts;
increase conversion with services;
order the development of autofunnels;
Launch a system of triggers for visitor actions on the site.
Funnel is the most pumped-up keyword in digital marketing in recent years. But it is by no means a panacea for all ills. If used incorrectly, it can even cause harm. For comparison, if you want to dig the foundation of a house, an excavator will probably be much faster than a shovel. But what if you want to plant a flower in a pot? So, a funnel can both help sales and cause failures. Use the tool when it is effective. Ask the professionals for help.